MGM: Stargate Command
Building Fan Community & Digital Membership
New Content Models for Revenue & Growth
MGM, with a trove of top-notch content sitting dormant in its libraries, wondered how to reinvigorate and introduce its titles to new audiences. When we were tapped to help with their business strategy and operations, we quickly zeroed in on a new opportunity.
By leveraging existing fan communities, active in digital, we created an instant and rich testbed to model and prove the power of old IP for new audiences in digital formats.
Strategy & Ideation
Full business, product, and creative strategy for launching the Stargate Command streaming service and fan hub. Introduced Membership subscription model, and merchandise sales.
Branding & Design
Brand guidelines and art direction for the entire Stargate franchise.
OmniChannel Marketing & GTM
Launch strategy, budgeting, and planning for a brand new digital experience. Complete acquisition & CRM marketing campaigns including social, newsletters, community management, and events.
Website & Digital Experience
Executive production & development of the Stargate Command web and streaming experience.
