Margaritaville
Introducing digital audiences to the island life
Brand Experience & Digital Transformation
Imagine blue skies, toes in the sand, tropical breezes, and Jimmy Buffet tunes by the bar. This is Margaritaville — but how do you translate that real-world feel for an online audience looking to experience island life?
When we were asked to create a digital experience for Margaritaville, we knew immediately we’d want to see, smell, and feel the brand. Our approach was to welcome consumers into a beachy backdrop where they’d discover reasons to stay, drink, dine and play.
Brand Strategy
Developed a new brand identity that was brought to life in tandem with the rollout of an array of new business and brand elements for Margaritaville Digital. Established a digital brand voice and built a digital center of excellence to expand partnerships and drive growth.
Digital Infrastructure, Web Redesign, and Content Development
Reshaped the web and mobile strategy, while implementing the best tools in the business to create a robust digital backend. Reimagined and designed the website from the ground up, with new content, copy, look & feel, along with a variety of consumer engagement tools (e.g. subscription sign-ups), all to support a growing direct to consumer business practice, testing and performance optimization.
Newsletter & Social
Designed and launched an interactive content newsletter and created a fully realized social publishing and engagement strategy across Instagram, Twitter, and Facebook.