Comcast NBCU / LIFT Labs
Launching an Innovation Accelerator
Creating Hub for Ideas and Entrepreneurship
Comcast NBCUniversal, operating amidst a fast-evolving competitive and consumer landscape, knows innovation from within is critical for future growth. Vaudeville was engaged to bring to life a “front door” for entrepreneurs and innovators from across the enterprise. Our work centered on building a vibrant hub for ideas, projects and priorities from across the Comcast portfolio and activating employees.
Global incubation and innovation programs brought together under one new brand.
New Brand Experience
Concept, design and execution of brand & positioning refresh, including all image development and peripherals (website, brochures, social media, apparel)
Marketing Strategy
Communications strategy and execution of LIFT Labs relaunch including outreach, accelerator, and in-residence program marketing.
Experiential
Digital branding throughout physical spaces connected communications strategies to live experiences, breathing life into the program for sustained engagement.